Laundry advertising and promotion: an expense or an investment?
Posted by laundrygirl | Tags: Advertising
Today most Laundromats are using different kinds of advertising mediums and methods to attract their customers. First let's look at some of the methods they are using to attract their customers. I have listed some of the methods:
- TV and radio advertising
- Newspaper magazines and classified
- Social networking, blogs, facebook, Twitter and website
- Fliers, banners, posters and pamphlets
- Door hangers
- Word of mouth
- Promotional coupons
- Trade shows
- Door-to-door advertisement
As we look at most of these advertising methods, each method yields different results based on location, target and reach. Experts believe that laundry business should set aside 5 percent of their overall gross income from the laundry business for advertising and marketing. This might sound like a silly figure or percentage but the life line of your business depends on your ability to attract new business. There is no way your business can grow unless you spend a great deal of time marketing and promoting your business. Today the Internet provides different ways that you can cut down your advertising costs by advertising using mediums like twitter.com, Facebook.com and MyLaundryOnline.com.
Most of the laundry customers come from apartment tenants that don't have laundry machines in their apartments or homes not equipped with laundry machines.
Laundry customers are always moving in and out of the communities that laundry businesses serve. Most of the times you have customers coming into the community searching for a new laundry facility with different options. The customer is most likely to be exposed to businesses that are visible through different mediums of advertising.
If you are not advertising you miss out on potential business. When you advertise your business, customers are more likely to find your business and invest in your business. For this reason you may consider advertising as an investment and not an expense.